The market is being discussed Nokia's future prospects, this discussion brings a strong sense of deja vu feeling. Last year, Nokia released the first Windows Phone smartphone Lumia 800 and Lumia 710, then these phones also been regarded as a turning point in the company. LTE Lumia 900 was regarded as the Consumer Electronics Show held in January this year, Nokia will further accelerate the recovery process, this phone was listed in April, AT & T is responsible for distribution.
As a result, the Nokia "Last Stand" story depicted in the past year, such as spring rushes. Nokia this year either success or destruction.
But then an interesting thing: Lumia series smart phone performed well, while not sensational, but it is not a complete failure The performance of this series of products just allow Nokia to continue to stay in the smartphone game ", but the company is still only a relatively small market practitioners, which with its dominant market position once occupied in stark contrast. On Wednesday, Nokia will take advantage of the latest Windows Phone handsets while another "bullet shot towards the goal of recovery,
Apple's favor
The market research firm Ovum analyst Jan Dawson said: "I think Nokia need to do a good job in this next generation of mobile phones, it is vital that Nokia must prove that the company is able to provide the best hardware and software of all vendors. '
The market has been in recent weeks there has been a wave of optimism optimistic about Nokia and Microsoft. Apple made the victory in a patent lawsuit with Samsung; by extension, also can be said to have achieved a victory for the entire Android community, which Microsoft feels very good. Nokia's shares have risen since the last few trading days, due to market speculation that the the judicial defeat suffered by the Android might benefit their products.
Nokia and its executives believe that the, Lumia phone small but growing sales are signs of progress, they are still optimistic about the prospects for recovery of the company. The second quarter of the company's mobile phone sales in the North American market for 600,000, most of which are Lumia phone. However, Nokia is still facing a dire financial situation; if the phone can not begin to resonate with consumers to obtain the financial position of the company is likely to seriously deteriorate quickly. In the previous quarter, Nokia's net loss of 1.4 billion euros (about 1.7 billion U.S. dollars), warning that there will not be much better performance in the current quarter.
Windows Phone 8 operating system, Nokia will be able to get rid of some of the limitations of Windows Phone 7.5, including specific hardware requirements. Nokia innovation in design always has a good history, great opportunity to really innovate.
Samsung WP8 phones
Microsoft is all the resources into the Windows brand, while the other Android manufacturers may closer attention to Windows Phone, this platform has a healthy growth momentum. IFA show held last week, Samsung released a Windows Phone 8 Series, these products use a new Ativ brands, Samsung is likely the most solid relations with Android partners.
Pioneered Windows Phone 8 products, Samsung may give Nokia a heavy blow; Nokia will announce the news, however, may be more significant Some, including the details of the release date and carrier partners, and Samsung did not provide this information.
However, Samsung is still reason to continue to rely on the Android operating system to get most of the profits and revenue. Galaxy S III is a blockbuster product, Samsung Prior no people the Windows Phone famous scream products. To make matters worse, Samsung announced the launch of the product is likely to be at Apple about to announce the launch of the next-generation iPhone before the eclipse. Apple invitation is expected to be issued within a few days to convene the conference in the next week. The time of the next few weeks, the iPhone will occupy the position of the headlines, while Nokia's new product will attract enough attention is still unknown.
The biggest challenge
Therefore, Nokia and Windows Phone, the biggest challenge is to get consumers to try to use their products. Whether it is better or not as good as Windows Phone 8 operating system with Android or iOS very different view from the appearance and operation mode. Nokia and Microsoft have been hoped, these phones can buy smart phones for the first time user and hope to get more simple and user experience of consumers alternative.
But the fact is, the rising popularity of iPhone and Android phones degrees allow consumers accustomed to a particular way to look at the smart phone, the Nokia and Microsoft must break this concept.
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